Скачать или смотреть Catalyst Conversations Ep. 2: The Wearable Shift – Life, Ethics, and the Brands Along for the Ride

In this episode of Catalyst Conversations, Ben Linero, Fern Galvez, Carolina Gonzalez and Hansel Lopez team digs into the evolving world of tech wearables; what they are, what they could be, and how they might reshape our daily lives. From sleep-tracking rings to smart glasses, the conversation explores how these devices promise more than data. They offer real lifestyle improvements, if used right.

We talk through the moral and societal implications of always-on tech, the line between useful and invasive, and where consumers tend to draw that line. There's also a deep dive into adoption patterns; who jumps in early, who waits it out, and what finally pushes wearables into the mainstream.

And of course, we ask the big marketing question: what does it look like when brands start showing up inside these devices? Not in-your-face ads, but subtle, wearable-native experiences that blend utility with engagement.