Levi's CEO talks Beyonce's 1.5 billion impressions and 'denim having a moment'

Levi Strauss & Co. (LEVI) has shared the strength of its recent performance and brand awareness. Part of its robustness comes from Beyoncé, who released a song with musician Post Malone called "LEVII'S JEANS," which has given a boost in interest in the brand.
Levi Strauss CFO Harmit Singh talks with Yahoo Finance Executive Editor Brian Sozzi to discuss how Beyoncé has impacted the company's growth.
"There's no better person who's what we call the center of culture, the cultural czar, than somebody like Beyoncé, and having called us out, her song's gaining momentum. We have, so far, I think the last couple of days, recorded 1.5 billion impressions thanks to her being a wonderful fan of Levi's," Singh says.
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