JIM KALBACH: Mapping Experiences: From Insight To Action | Amuse Conference 2021

This talk was recorded at Amuse UX Conference 2021. Jim Kalbach from Mural spoke about tmapping experiences. You take this abstract concept of a human experience, and you visualize that experience. You follow your customer’s journey. It’s an emotional path with many dimensions. You freeze it and then encapsulate it. You have created an experience map. Now what? What do you do with an experience map after you create it? And how do you engage others in a remote or hybrid setting? In this interactive talk, Jim Kalbach, Chief Evangelist from MURAL, will help you take your experience map from being a static picture to a dynamic document that helps you align your organization. In remote settings, the overall process doesn't change but the way you collect data and the way you engage colleagues does. We'll discuss these tips and tricks to make your mapping workshops more successful wherever you are.

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