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Video Marketing Engagement Statistics

Over half of video content is viewed on mobile.

92 percent of mobile video viewers share videos with others.

90% of Twitter video views happen on a mobile device.

Periscope users have created more than 200 million broadcasts.

10 million videos are watched on Snapchat per day.
51% of marketing professionals worldwide name video as the type of content with the best ROI.

Marketers who use video grow revenue 49% faster than non-video users.

Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Social video generates 12 times more shares than text and images combined.

Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).
Video drives a 157% increase in organic traffic from SERPs.

Videos up to 2 minutes long get the most engagement.

85% of Facebook videos are watched without sound.

Video on a landing page can increase conversions by 80% or more.

Native videos on Facebook have 10 times higher reach compared to YouTube links. Want even greater reach? Advertising on the display network is phenomenal for reaching new prospects affordably, and tools like our free Smart Ads Creator make it easier than ever.
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