Intro: How to Do Primary Customer Research - Demo (Pt 1/4)

MIT student entrepreneurs Erica Swallow and Abhishek Syal introduce us to their business idea, a temperature app, and explain how they plan to conduct primary market research.

This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 101: WHO IS YOUR CUSTOMER? Enroll Now ► https://www.edx.org/course/entreprene...

Erica Swallow’s Bio ► https://events.bizzabo.com/leanstartu...
Abishek Syal’s Bio ► http://www.ariseimpact.org/team/abhis...

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