How a book club built a community using email marketing

Описание к видео How a book club built a community using email marketing

Ben Keene, founder of Rebel Book Club, describes how he uses newsletters to build up its members – people who are curious about the world and want to take on new ideas – and monetise the brand.

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#guardianlabs #emailmarketing #bookclub

The views, information and opinions expressed in this video are those of the people interviewed and do not necessarily represent or reflect the views of Intuit, Mailchimp or any of its cornerstone brands or employees. The primary purpose of this video is to educate and inform.

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