Reality of Organic Farming & Clean Eating in India | TBOF X Food Pharmer | Farmer's Podcast

Ever wondered how a top McKinsey advisor transitioned into a food safety influencer?
Check out our latest podcast episode for an engaging heart-to-heart with Revant Himatsingka, aka Food Pharmer, as he spoke with our co-founding farmers, Satyajit and Ajinkya, at Two Brothers Organic Farms's homeground- Bodhni.
Revant poured his heart out at our "Farmers’ studio" as he engaged with the brothers in a candid conversation about their shared mission to promote clean eating. From funny anecdotes to serious discussions, this episode covers it all!

It starts on an interesting note where Revant shares the surprising state of food safety in the US, talks about his life-altering decision to leave the US for India, and reveals his dramatic career shift from earning crores to becoming a leading voice as a food safety icon with a “0cr per year CTC.”
He didn’t leave us without a sneak peek into his revolutionary controversial Bournvita video, his legal battles, his focus on health literacy, and how his degree in nutrition transformed his perspective on eating clean. Satyajit and Ajinkya too opened up about their personal lives, family expectations, their failures, and achievements.

The episode serves as a great insight into the hype around Organic Farming and answers questions around if it’s actually worth paying the high prices or not. There's also a lot about the two brothers who learnt all about audits, marketing, and accounting at their office jobs, but also ensured their ancestral knowledge about organic farming, cow dung, and natural pesticides never went to waste!

Don’t miss this tete-a-tete that bridges the gap between traditional and modern farming with stories that have the potential to drive a transformation in India's food landscape as the farmers come together with the pharmer!

Tune in and watch the full episode now!

Team:
Videography: Jose Jacob and Parag Nagpure
Direction: Anam Mirajkar
Video edit: Sarang Gupta
Content assistance: Aritri Bhattacharya and Vrinda Chaturvedi
Special thanks: Kirtishree Rathore and Yash Maheshwari

Connect with us:
Website:
https://twobrothersindiashop.com/
Instagram:
  / twobrothersorganicfarmsindia  
Customer care:
WhatsApp/Toll free number: +91 7406 753 753 (10 am to 6 pm)
Email id:
[email protected]

Timestamps:
00:00- Precap
00:37- Introduction
01:41- Revant's Journey- 1
04:34- When did Revant first read the back of a label?
06:11- Revant's Journey- 2
07:07- The food culture is the US
08:27- TBOF’s journey
09:52- Financial risk of quitting a job to pursue social impact
12:06- The role of friends and family
14:38- Revant on navigating financial instability
16:00- Satyajit and Ajinkya talk about their early days
16:34- McKinsey and Bournvita- the birth of food pharmer
17:59- Revant on unemployment
19:17- Revant's motivation for the Bournvita video
20:51- Revant on his fame
22:12- Revant's source of courage
22:43- The risks and rewards of social impact
23:50- The fear of the “big guys”
25:00- How did TBOF grow into a brand?
25:47- Why did TBOF choose organic farming?
27:05- Revant's hesitancy towards organic brands
28:07- Why are organic products expensive?
29:45- Does organic farming always work?
32:23- Revant on the ecosystem of the current food culture
34:58- Revant on why his impact lasted
35:30- On making money while doing good for the society
38:15- Can organic brands build a sustainable business model?
41:00- How to balance shelf life with organic products?
43:02- Difference between pesticides & preservatives
44:00- On "permissible" limits of preservatives
46:30- Why TBOF sells large number of products?
48:54- Is everything organic at TBOF?
49:09- Trusting the brand v/s trusting certifications
50:15- Farmers amidst inspections
52:17- The best of the corporate and the farm life.
54:05- How did TBOF begin their US journey?
56:52- Closing thoughts

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