Complete Performance Max Campaigns Course 2024 (2+ Hours) - The Only PMax Tutorial You'll Ever Need

Get access to the full Performance Max Course for FREE 👉 https://go.growmyads.com/pmax

This 2+ hour course reveals the exact Performance Max framework we used to generate $50+ million in ecommerce sales with a +5.6x ROAS.

In this video, I give you a step-by-step tutorial on everything you need to know about Performance Max campaigns in 2024 - including fundamentals, setup & structure, and optimizations.

00:00 INTRO
02:38 What is PMAX?
06:08 Impact on Search Campaigns
10:28 Impact on other Campaign types
12:32 Terminology
15:58 Pros & Cons
24:57 My Thoughts
29:30 SETUP & STRUCTURE SECTION
29:33 Essentials
36:06 Campaign Structure Best Practices
42:30 Campaign Structure When You First Start Out
46:37 Advanced Campaign Structures
57:16 Asset Group Structure & Best Practices
1:02:50 Audience Signals
1:10:06 Asset Best Practices
1:17:32 Bidding & Budget
1:27:19 Search Themes
1:27:25 How to Set Up Audience Signals
1:35:22 How to Set Up Feed Only Asset Groups
1:38:17 How to Set Up Full Performance Max Campaigns
2:02:09 OPTIMIZATION SECTION
2:02:11 Campaign Structure
2:03:13 Mike Rhode’s PMax Script
2:06:08 Insights
2:10:47 Assets
2:14:54 Product Feed    • Google Shopping Feed Optimizations fo...  
2:14:59 Seasonal Bid Adjustments    • Google Ads Seasonality Adjustments: T...  
2:15:01 Location Settings
2:16:56 Final URL Expansion
2:21:01 Negative Keywords & Placements
2:24:37 Brand Exclusions Setting
2:27:47 New Customer Acquisition Setting
2:32:04 OUTRO

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➜ FREE AUDIT

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➜ RESOURCES

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➜ AGENCY

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