Week 3 Video

Описание к видео Week 3 Video

This video provides an overview of key marketing concepts including market segmentation, targeting, and positioning, which help businesses focus on specific consumer groups and differentiate their products. It highlights the importance of developing new products through innovation while avoiding feature bloat. The video also explains how products and services are classified and managed, emphasizing the unique characteristics of services. Understanding these concepts allows businesses to make informed decisions that resonate with consumers and succeed in the marketplace.

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