How to Spread Brand Awareness With Instagram Reel Ads!

Instagram has just made Instagram Reels ads available…

This is super exciting for folks who want to take advantage of this inventory. Let me walk you through what you need to know, how to plan for it, how to use this to succeed, and one of the biggest mistakes that you should avoid.

First off, what you need to know is simple. This will widely be underpriced attention and will be amazing for people looking to get more attention and awareness for their business.

When planning to use this new ad unit, you need to focus on what attention is worth to you and have a very clear definition of what success for you means. Perhaps success is getting a certain amount of clicks, or a certain level of engagement rate, or maybe it’s just a matter of getting more people to know what you’re doing. Once you know what success means, you have to remember to use the right types of campaigns. From brand awareness to conversion, traffic to engagement, every campaign type has a very specific ability inside of Facebook. Always remember to prioritize whatever your overall business objective is with every penny you spend when choosing a campaign type.

In order to use this exciting new placement for success, you have to remember the purpose of this and tape it. Instagram Reels are short videos that people are using to experience fun and get information. So in designing what ads to use, make sure that you are being creative and that it is fun and entertaining. One of the best places to start is with content that works organically. Remember––the Facebook paid algorithm is just the exact same as the organic algorithm, only it’s a pain to reach even more people.

Lastly, one of the biggest mistakes, that I’m sure many many people are going to be making, is to utilize this specific campaign take to drive conversions at scale. While it can be exciting at a low spend and can completely help small businesses maximize the value of their dollars, this should not be the cornerstone of a business trying to drive dozens or hundreds of sales on a daily basis from their Facebook ads.

Every time Facebook comes out with a new ad tape, it always is super cheap. Just remember the people that see these ads in their experience, I’m not used to seeing ads there, and will behave in a way that is probably not what you might expect, especially in relation to how your ads may have worked elsewhere.