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How much should restaurants really be spending on marketing?

This is one of the most common questions I hear from restaurant owners and operators, and vague answers don’t help anyone.

In this video, I share general budget ranges and examples based on my experience working with medium to large restaurants in markets like Miami and New York City. We’ll walk through how restaurants typically allocate marketing spend across areas like PR, content creation, paid advertising, influencers, graphic design, and marketing management.

My name is Alex Quin. I’m a digital marketer with over 15 years of experience working with hospitality groups and restaurant brands. Over the years, I’ve managed advertising campaigns across platforms like Meta and Google Ads and have worked with restaurants at different revenue levels. The information shared in this video is based on professional experience and observation, not guarantees or promises of specific results.

In this video, we cover:

Typical PR budget ranges for restaurants and different ways owners approach PR

Common monthly investment ranges for photo and video content

How restaurants usually budget for graphic design and brand assets

General approaches to influencer marketing and collaboration

What restaurants often invest in marketing strategy and management

Approximate paid advertising ranges used by growing restaurants

Examples of minimum, mid-tier, and full-scale marketing setups

⚠️ Important disclaimer:
The figures and strategies discussed in this video are for educational and informational purposes only. Actual costs, results, and outcomes will vary based on factors such as location, market conditions, restaurant concept, operations, staffing, execution, and many other variables. There are no guarantees of performance, revenue, or results.

This video is not intended for small or early-stage restaurants, and it does not suggest that every restaurant should spend at these levels. What works for one business may not work for another.

Any references to platforms, tools, or services are not endorsements, and any examples shared are illustrative, not promises of success.

If you’re interested in learning more about my consulting services, hands-on programs, or restaurant marketing training, you can find additional information through the links below.

📲 Instagram: @alexquin
📲 UADV: @uadv

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