Ep. 048: Stand Out on the Shelf | Package Design for Marvel and the NBA w/ Adam Feller

Join us as we dive deep into the world of packaging design with Adam Feller, a creative director who has worked with top brands like Marvel and the NBA. In this episode, Adam shares his journey from a corporate job to starting his own design firm, the challenges he faced, and the strategies he uses to create standout packaging. Whether you're an aspiring designer, an entrepreneur, or just curious about the design process, this conversation is packed with valuable insights.

Timestamps:

00:00 - Introduction and welcome
01:25 - Importance of packaging in competitive markets
03:40 - Transitioning from corporate job to starting a design firm
07:55 - Financial challenges and support in starting a business
11:30 - Client relationships and managing expectations
15:20 - Working with Black and Bold Coffee and high-profile collaborations
20:45 - Strategic approach to branding for big brands
24:30 - Growing and managing a design team
29:10 - Balancing creative work with business operations
33:50 - Overcoming challenges in running a business
38:15 - Importance of hiring the right people
42:00 - Final thoughts and advice for aspiring designers


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