Скачать или смотреть How to Build a Dream Content Team

Content is the name of the game now if you want to succeed online. In the last 18 months, many of the leading destinations and travel players have quickly adapted their approach to prioritise strong content marketing as the central component to gain traction online and engaging effectively with potential visitors.

We're using this session at WTM to go behind the trend and understand how teams are reinventing themselves to be more content ready and how they're pulling together creative talent and an always on editorial workflow to be able to engage wherever and whenever it's relevant to do so.

Join us for this session where we look specifically at how to build your own Content Dream Team. We'll look at what skills are needed, how long it's likely to take, what you should and should consider in this journey and how a great content team should function on a day to day basis.