Скачать или смотреть How Frooti Captured Indian Mango Drink Market and Dominated It .

The Story Starts Back in 1980's when Parle Group Company Parle Agro was looking to enter the fruit beverage market . Indians’ love for the fruit is well known and they decided to get into the fruit juice business they were sure it will be a mango drink . The company wanted to launch a mango drink as India's love for mangoes was well known .
The goal was to come up with a mango drink that would be available throughout the year and would satisfy Indian consumers craving for mango beyond its season . After a lot of planning & research Parle Agro finally launched its mango drink brand "Frooti" in 1985 . Parle Agro partnered with DaCunha Communications to give birth to Frooti. The launch budget for Frooti was approximately Rs 20 lakh and most of it was spent on TV communication.
So how did Frooti Captured Indian Mango Drink Market and dominated it ?? Let's Find out in this video .

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