Скачать или смотреть The Truth About IPL Ads: Why Brands Are Forced To Spend Crores

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In this video, I break down why brands spend thousands of crores on IPL advertising, year after year. It’s not just about selling products. These ads are actually power moves on India’s biggest marketing battlefield.

I’ll be analysing four categories: fantasy gaming platforms, quick commerce brands, FMCG giants, and fintech companies. We’ll talk about why Dream11 features every cricket star, why Tata Neu shows up in every single ad break, and how CRED tries to position itself differently.

Through this video, we’ll try to understand how, in today’s attention economy, these ads aren’t trying to be liked. Instead, they’re trying to be remembered, especially when half of India is watching the same screen.

A big thank you to Zerodha’s Zero1 Network for making it possible for me to share these deep dives into branding and marketing with all of you.

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Dream11 Detailed Video:    • Dream11's Genius Marketing Strategy Made C...  

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Chapters:
00:00 - Intro
01:32 - The Scale of IPL Viewership
02:53 - Competitive Pressure Among Brands
03:45 - The Ambush Marketing Phenomenon
05:39 - Signaling Power and Dominance
07:02 - What Should Be the Right Strategy?
08:51 - Fantasy Gaming Platforms' Strategy
09:56 - Quick Commerce Brands' Strategy
10:29 - FMCG Giants Strategy
11:03 - Fintech Companies Strategy
11:39 - Is Attention the New Currency?
12:11 - Why Memory Matters More Than Money
12:58 - Conclusion and Recall What Ads Really Mean
13:34 - Outro

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Tags:
#IPL #indianpremierleague #IPLT20 #IPL2025 #ViratKohli #Dream11 #Vimal #brandstrategy #casestudy #marketing #marketingcasestudy