Building a Cult Following in Hospitality With Josh Kopel

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Josh Kopel is a Michelin-awarded restaurateur, entrepreneur, and Founder of Flo Hospitality Solutions, a company helping restaurants enhance customer experiences and profitability through innovative marketing strategies. With decades of experience owning and operating successful restaurants and generating millions in sales through viral campaigns, he is a proven leader in the hospitality industry. Josh specializes in crafting brand narratives, launching impactful social media campaigns, and creating strategies that drive revenue, build loyalty, and boost profitability. He is also the host of the Full Comp Podcast, creator of the Restaurant Marketing School, and a former President of the California Restaurant Association.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [02:02] Josh Kopel shares his early experiences selling fruits and his father's influence on his mindset
• [05:56] Secrets to success from an 80-year-old mentor at a uniform store
• [07:38] Why Josh fell in love with hospitality
• [09:27] How connecting with celebrities can skyrocket your brand
• [11:11] The challenges of managing supply chains and financial hardship in the 2008 crisis
• [18:15] The importance of learning the fundamentals of fine dining
• [22:00] How diversifying menus can transform restaurant fortunes
• [29:43] Josh talks about his partnership with Yelp to create the Full Comp Podcast
• [34:33] Why Josh started Restaurant Marketing School
• [38:04] The three pillars of marketing for restaurant success

In this episode…

Running a successful restaurant in today’s highly competitive and fast-paced market comes with unique challenges — from standing out in a crowded space to maintaining profitability and customer loyalty. Many restaurateurs struggle to create effective marketing strategies, build authentic brand narratives, and adapt to changing consumer expectations. Without the right tools and insights, even the most passionate entrepreneurs can face burnout, missed opportunities, and financial losses.

Josh Kopel, Michelin-awarded restaurateur and entrepreneur, shares his proven strategies for overcoming these hurdles. Drawing from decades of experience, Josh emphasizes the importance of crafting compelling brand stories, leveraging viral campaigns, and utilizing social media to boost visibility and profitability.

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Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.