Скачать или смотреть Integrated Digital Marketing Chronicles: Connect & Convert Your Audience

So you've established your brands online presence and developed your creative content to convey the message, now it's time to get connecting!

An Integrated Digital Marketing strategy is only successful if it converts its interested users into consumers of your product or service and, eventually, brand advocates!

As you continue to build an Integrated Digital Marketing strategy, remember to focus on forming personalized connections with your target consumers, no matter the device or location from which they access your brand.

That got me thinking...I wonder how different the world would be if the infomercials of the nineties were able to leverage IDM?

Watch the video to see how chapter three of the IDM chronicles unfolds!

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TRANSCRIPT:

The Integrated Digital Marketing Chronicles: Connect and Convert Your Audience

Established my brands online presence? Check!

Developed creative content to convey my message? Check!

Now it's time to get connecting!

A successful Integrated Digital Marketing strategy effectively conveys your brand message across all digital platforms in order to to form personalized connections with your target consumers, no matter where they access your brand.

After all, the ultimate goal of IDM is to convert interested users into consumers of your product or services and, eventually, brand advocates.

Remember back in the eighties and nineties when infomercials first gained popularity? Late night tv was taken over by personalities such as work out gurus Tony Little and Richard Simmons, and top selling items ranged from the chia pet to the snuggie.

My personal favorite was the magic haircutting system the Flowbee, which turns messy hair into majestic manes of beauty.

I wonder how different the world would be if the good people at Flowbee were able to leverage IDM to connect and convert with their target audience...would it be a responsive website that shows you different flowbee hairstyles? A social media presence that directly connects to their audience of hair connoisseurs?

By leveraging the content in which you use to convey your brand message across the digital space, your brand is able to focus on building deeper connections with prospects and customers.

Remember: IDM: It's Integrated, It's Digital, It's Marketing!