Скачать или смотреть Exp19 Excel Ch06 Cap High West Fashions | Exp19_Excel_Ch06_Cap_DirectMarketing.xlsx

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Exp19_Excel_Ch06_Cap_High_West_Fashions

Project Description:
You are the digital marketing director for High West Fashions, a regional clothing company that specializes in custom t-shirts. Your company has decided to launch an online advertising campaign that gives customers the ability to purchase heavily discounted products. You have the task of determining the optimal amount of advertising to purchase in order to maximize profit and most effectively utilize resources.

Start Excel. Download and open the file named Exp19_Excel_Ch06_Cap_DirectMarketing.xlsx. Grader has automatically added your last name to the beginning of the filename.

On the Direct Marketing worksheet, create appropriate range names for Design_Fee (cell B8), Cost_Per_Ad (cell B9), Total_Clicks (cell B10), Profit_Per_Click (B11), and Gross_Profit (cell B12).
Edit the existing name range Design_Fee to Design_Fee2021 to reflect the current year.
Use the newly created range names to create a formula to calculate Gross Profit (cell B12) and Net Profit (cell B13).
On the Direct Marketing worksheet, use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit
Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of .50% vertically down column E.
Enter references to the Gross Profit and Net Profit in the correct location for a one-variable data table.
Complete the one-variable data table, and then format the results with Accounting Number Format with two decimal places.
Enter the reference to net profit formula in the correct location for a two-variable data table.
Complete the two-variable data table and format the results with Accounting Number Format with two decimal places.
Make the Direct Marketing 2 worksheet active. Create a scenario named Best Case, using Number of Ads and Click Rate. Enter these values for the scenario: 40000, and 6.5%.
Create a second scenario named Worst Case, using the same changing cells. Enter these values for the scenario: 10000, and 1%.
Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000, and 6.83%.

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