Скачать или смотреть How Disney Continues to Misunderstand the Audience

Disney has a boy problem — at least according to Variety. The studio is reportedly looking for new original IP to win back Gen-Z men after struggles with Marvel, Star Wars, and Lucasfilm.

But here’s the truth: Disney doesn’t need new IP. They need good stories. Instead of treating audiences as people, Disney’s leadership and creatives keep seeing identity groups and demographics. That’s why Marvel, Star Wars, Indiana Jones, and even their billion-dollar Galactic Starcruiser flop keep failing.

In this video, I break down:

Why Disney is losing their male audience (and why it was inevitable)
How Critical Theory and Intersectionality affect Hollywood writing
Why chasing novelty ≠ innovation
Examples of great storytelling that actually work (Bad Guys 2, K-pop Demon Hunters, Thrawn Trilogy)
The deeper boardroom problem that Disney doesn’t even see

Disney doesn’t need stories for men or stories for Gen-Z. They need human stories.

Do you think Marvel and Star Wars can be saved, or are they too far gone? Drop your thoughts in the comments.

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