Скачать или смотреть The CIA Used this Annoying 70s Classic To INTERROGATE & BREAK Prisoners! | Professor of Rock

Alright, we’re going all in on the shortest songs that have left the longest impressions. Tracks that you just can’t get out of your head and never will, because, well… they’re the catchiest damn things you ever heard. I’m talking about the mini-anthems that ate up the space between your favorite TV shows back in the day. That’s right, jingles. I said it. We did this once before, and you loved it. We did the 80s. This time, we’re doing the 70s and they're even better. Today, we’re featuring some unbelievable stories… including one about an iconic singer-songwriter who has sold nearly 100 million records and had 25 hits, but he admits his greatest hit is an insurance commercial song. Then there’s the jingle that is so annoying that the CIA has used it to interrogate prisoners. And don’t forget about the radio jingle that lit up phone lines because listeners had to hear more of it. It was a commercial! The song later became one of the most famous TV ads of all time and was released as a single by multiple bands. You’re not gonna want to miss the stories behind these 70s viral hooks… It’s all coming up next on Professor of Rock.

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Hey Music Junkies Professor of Rock always here to celebrate the greatest artists and the greatest songs of all time. If you remember this famous jingle, you’ll dig this channel of deep musical nostalgia. Make sure to subscribe below so that you never miss.

We’re cranking back the dial to the 1970s, a decade when television commercials became as musically memorable as the hit singles on the radio. During the 70s, jingles became the secret weapon of advertising. These compact, catchy melodies slipped into our homes between sitcoms and news broadcasts, sticking around in our heads long after the commercials ended. On this episode, it’s 7 from the 70s….we’re counting down seven of the most unforgettable jingles of the 70s… the shortest songs that may have just left the longest lasting mark. Alright, starting off the countdown at #7 position, it’s one everyone knows… Budweiser is tapping into working-class pride with “This Bud’s for You.” From the first thump of bass and brass, the message was unmistakable: this is a toast to all players in the 9 to 5 grind… And damn it’s catchy. “This bud’s for you / There’s no one else who does it quite the way you do.”

So here’s the story. In the 70s, Budweiser’s manufacturer, Anheuser-Busch, was in a fierce competition with their rival Miller. In particular, Miller Lite had pulled out the big guns with a series of sports-related ads featuring athletes like Dick Butkus, John Madden, and Joe Frazier. And it was working. At the time, August A. Busch III had taken over as the CEO for Anheuser-Busch, and August III realized that advertising was the missing piece in beating Miller… So August turned to the D’Arcy marketing team, who pitched four possibilities, one of which was This Bud’s for You. The line was attributed to Anheuser-Busch’s head accountant, George Chapman, who had come up with it years earlier. But D’Arcy liked it and so did August. So they ran with it.

According to D’Arcy’s creatives, the campaign hit during a rough chapter for America, when morale was down in the wake of Vietnam. They wanted to point the camera at everyday heroes and basically say, “We see you.” The ads featured an assortment of blue-collar employees from all kinds of walks of life. In just one commercial, there’s a welder, a truck driver, construction workers, a fisherman, a window washer, a boxer, a barber, and a police officer. And the list keeps going. They wanted to represent as many blue-collar professions as possible. And it worked. The “This Bud’s for You” campaign tied Budweiser to the working-class… to the demographic that was most likely to pop open a cold one after a long, hard day’s work.

The campaign reframed Bud as a companion… a beer that shows up where the real work happens. That move blew up sales. And the slogan helped Budweiser capture over 35% of the American