Скачать или смотреть Cannesversations Ep.2.10 | Priti Ohri on Values Retail Media and Authentic Growth | AWNY 2025

“Multicultural communities aren’t just shaping culture. They’re shaping commerce.”

In this Cannesversations episode from Advertising Week New York 2025, we sit down with Priti Ohri, Co-Founder and CEO of Advertible, to explore values-driven marketing, retail media, and authentic connection.

Priti shares why multicultural communities are the backbone of modern media and commerce, bringing both voice and buying power to brands that align with their values. She explains how retail media enables tighter, more intentional targeting across retailers and the open web, helping brands show up at moments of high intent. The conversation also covers AI as a decision-support tool, not a replacement for strategy, and why authenticity starts with clarity around brand values, not trying to appeal to everyone.