Скачать или смотреть 4 Tips to Get Great Client Testimonials - Copyhackers

If you haven’t built testimonials into your client process, now’s the time to make it happen. Here’s 4 tips that will help.

1) Make it easy for them to say yes:
If you’re specific about how the testimonial will be used, people are more likely to say yes. If they’re busy, you can even write the testimonial for them and get them to sign off on the copy. This way you get to truthfully highlight your work the way you want, and you make it convenient for them.

2) Get creative:
Some contracts will have a no endorsement policy, which you might think is the end of the road.

However, conversion strategist Maggie Patterson once found an interesting workaround when working with a b2b software company that worked with the US military. However, Maggie wound up taking part in joint speaking engagements with a colonel from the project. They were able to post the video of this event on their website, and pull quotes to use in their marketing and articles.

3) Shape the questions you’re going to ask:
Nothing is worse than a generic “so and so was great to work with” testimonial. It’s flat and says nothing. Be purposeful when asking for your testimonials, starting with these three questions:

What was life like before working with us?

What was life like after working with us?

What measurable results did you see?

This covers pretty much everything you’d ever want to know, and what prospective clients would be interested in seeing from your testimonials.

4) Weave your client’s story into your bigger story:
People love being the hero of the story, and this is a great way to entice people to be more engaged in giving a testimonial. Because people identify with stories, it showcases your value so much more effectively, and it also creates opportunities for advocacy from your clients.

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