Accelerating Change through Branding | Anne Miltenburg | TEDxTilburgUniversity

According to Anne, branding can change the impact that organizations have on society. She wants to spread her ideas to innovators and organizations in order to accelerate this impact, to eventually create a change in the world.

Recorded by: HV Solution
Lamp designed by: Freepik

Anne Miltenburg (1981) is a travelling brand developer on a mission to empower changemakers to create bigger impact through branding. She believes branding and brand thinking are crucial in helping social entrepreneurs, scientists, activists and educators to articulate their mission, and get them the audience and support they deserve. Using self-developed, simple strategic tools and models, she opens up the branding process to co-create brand strategies on location. With a home base in The Hague, she has lived and worked in places as diverse as Paris, Bamako, Seoul, Sydney and Riyadh. Besides her work as a brand developer, Anne is a board member of the Association of Dutch Designers (BNO), and a guest lecturer at the Design Academy Eindhoven, Hong-Ik University in Seoul, and Amani Institute in Nairobi, a.o. She is the founder of a company, which develops content, events and programs around design and creativity.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx