Скачать или смотреть AI ate my homepage: AI, Advertising, and the Open Web's New Attention Economy

Recorded at MAD//Fest London 2025

Last month, I had a heated discussion with my partner over what to eat for dinner. From a domestic crisis, a solution was born. And while most of the conversations today focus on AI’s impact on creativity and creation, the real disruption is happening in the distribution of content and, as a consequence, to user journey.

The front doors to the internet are changing, traditional channels of content discovery and advertising are undergoing a massive disruption. We’re witnessing the re-intermediation of the web — where AI sits as a layer between the open internet and the end users, completely reshaping what we get to see, when and how, and ultimately where attention goes.

In this talk, We’ll talk about the evolving interplay between AI and the web, the risks and the opportunities ahead for marketers, the need to rethink how they influence both users and machines. And, of course, how to vibecode your way out of an angry girlfriend situation.

Speaker: Mimmo Palmieri, Associate Director Global Ad Analytics