Скачать или смотреть How to exit Facebook's Learning Phase in a few simple steps!

The Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set.

The Delivery column reads "Learning" when an ad set is in the Learning Phase. While the delivery system never stops learning, as soon as performance stabilises usually after around 50 optimisation events since its last significant edit.

But how do you exit the Learning Phase?
Try to wait to edit your ad set until its out of the learning phase
Avoid unnecessary edits that cause ad sets to re-enter the learning phase
Use realistic budgets to ensure you get at least 50 total optimisation events
Test new creative, copy and headlines


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