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Описание к видео Brand Safety and Brand Suitability Why Not All Advertisers Should Be Treated Equally

What is the difference between brand safety and brand suitability, and how should brands think about these two concepts when crafting a contextual targeting and video strategy?

Brand safety is a set of measures that is universally unsavory for a brand. Brand suitability assures that brands avoid content that may not speak specifically to their brand message. Not all brands should have the same suitability approach and should think about having an approach that is tailored to their specific needs.

Join Channel Factory CEO Mattias Spetz, Hello Fresh’s Carolina Vicente, and Brand Advance’s Chris Kenna, as they weigh in on the value of brand suitability and what best practices can help guide a successful suitability approach.

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