Tell Me Why rebrands benefit companies

Joining Maria Botros in this week’s Tell Me Why podcast episode is Nasser Al Messabi, CEO and Founder of Low Calories, whose company recently underwent a rebrand.
Nasser: Rebranding is part of a company’s development, and part of it’s journey into a new era
I needed a logo, colors and branding that can portray healthy living and cater to healthy people, says Nasser
Nasser: Colors have a greater meaning than their visual appearance, which is why we chose orange for our new logo, to portray health
Most health brands choose the color green to depict health, but I didn’t want to follow their footsteps, explains Nasser

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