Скачать или смотреть Building resilient content strategies for publishers with David Buttle and Will Barker

AI risk and the tenacity required

In this special episode of The Media Copilot podcast, we're diving into the seismic shifts AI is causing in digital publishing. I recently hosted a webinar on AI Risk and Resilience for Publishers, where we unpacked how AI search engines are disrupting traditional traffic flows and what that means for content creators. The implications are significant: if audiences no longer need to visit publisher platforms to get information, how do publishers maintain visibility and revenue?

To explore this challenge, I sat down with David Buttle, founder of DJB Strategies and former Director of Platform Strategy at the Financial Times. David has been at the forefront of analyzing how AI impacts media consumption, and he's developed a methodology to assess risk levels for publishers in an AI-driven world.

Joining us is Will Barker of BluConnick, a company focused on enhancing audience engagement through first-party data. Together, we discussed how publishers can create AI-resilient content strategies and maintain their audience relationships in the age of AI-generated summaries.

David Buttle   / davidbuttle  
Will Barker   / willbarker  


-
The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

Explore our courses on how to use generative AI tools, tailored for media, marketers, PR professionals, and other content creators: https://mediacopilot.ai/

Subscribe to the newsletter: https://mediacopilot.substack.com

Follow on X:   / themediacopilot  

Subscribe to the podcast on:
• Apple: https://podcasts.apple.com/us/podcast...
• Spotify: https://podcasters.spotify.com/pod/sh...
• Other podcast apps: https://podcasters.spotify.com/pod/sh...

This episode of The Media CoPilot was produced by Pete Pachal, Executive Producer Michele Musso, and with video/audio editing by the Musso Media team. Produced by https://www.mussomedia.com.
© 2025 Musso Media. All rights reserved.


© AnyWho Media 2025