Define your Beachhead Market through Customer Interviews in your Business Model Canvas Test

The overriding goal of your business model canvas test process, and of the customer interview/customer discovery process in particular, is to define your Beachhead Market - in other words, to identify the best customer segment (market segment) for you to tackle first, because those customers are motivated and ready to buy. To accomplish that you need to ask not just about your business canvas hypotheses, but you also need to ask about customer demographics so when you analyze all your customer interview questions you can determine exactly what demographics describe your best customers.

It's important for customer interviews to be interactive and probing - but it helps to have a reminder list of the questions you should be asking! We're putting together just such a list. Request your own copy of the "Customer Interview Starter Questions" list and we'll get it to you as soon as it is complete. Request your list at:

https://www.startupsos.com/interview-...