Скачать или смотреть Josh Kruck: Driving Business Values through Digital Transformation

What does real digital transformation look like? In this engaging session from Prodacity 2025, Josh Kruck, SVP of Digital at Kohl’s, shares how to modernize legacy systems, balance short-term wins with long-term impact, and drive business value through technology.

From his background in software engineering and lean startup principles to leading one of the largest retail transformations, Kruck provides practical insights on aligning IT investments with measurable business outcomes—without falling into common enterprise traps.

🔹 Key Topics Covered:

The real value of modernization—beyond just replacing old tech
How to align business outcomes with technical investment decisions
Why legacy modernization projects fail (and how to avoid it)
How to manage smooth delivery across net-new capabilities & heritage systems
Balancing short-term stakeholder needs with long-term strategy
Smells in the system: How to spot the biggest inefficiencies holding you back
🕒 Key Highlights & Timestamps:
[00:07] - Introduction: Josh Kruck’s journey from software engineer to retail transformation leader
[02:15] - How Kohl’s aligns IT investments with real business value
[04:26] - Modernizing legacy systems without unnecessary risk
[06:03] - Why merging old & new teams accelerates transformation
[07:39] - Balancing speed of innovation with real-world constraints
[09:45] - Stakeholder management: How to drive change in a publicly traded company
[12:30] - Navigating short-term vs. long-term innovation priorities
[15:41] - The biggest leadership lesson from consulting to executive roles
[17:59] - The secret to overcoming resistance: Listening more than you speak
[19:37] - The importance of small, continuous changes over big-bang rollouts
[23:05] - What are the biggest technical inefficiencies you should solve next?
[25:31] - Final takeaways on global vs. local optimization in enterprise tech

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