Скачать или смотреть QR Codes Deep Dive - 3/2/22

In the video, Ryan from Thanks.io dives deep into the versatility and benefits of using QR codes in direct mail campaigns. He emphasizes how QR codes have become increasingly effective since the onset of the pandemic, making it easier for recipients to engage with physical mail by simply scanning a code. This familiarity has significantly boosted response rates, making QR codes a powerful tool for direct marketing.

Ryan showcases practical applications of QR codes within Thanks.io's platform. For instance, they integrate QR codes into their mailings to offer incentives like credits or gift cards upon scanning. This not only encourages engagement but also provides measurable results as each scan triggers notifications and can be tracked in real-time. Ryan also highlights the automation capabilities through Zapier, where scans can initiate follow-up actions like emails, texts, or CRM updates, transforming cold leads into warm prospects efficiently.

For listeners, the benefits are clear: QR codes in direct mailings streamline engagement, improve response rates, and offer robust tracking and automation features. Whether for thanking customers, promoting events, or generating leads, QR codes integrated with Thanks.io's platform provide a cost-effective and measurable way to enhance marketing campaigns.