Скачать или смотреть Why "Low-Effort" Creatives Are Winning Big

Not every high-performing ad needs Hollywood production.



In fact, the scrappier it looks, the better it might perform.





We’re deep into the era where “low-effort” creatives, think selfie-style UGC, voiceovers on stock footage, and text-based reels, are outperforming polished, studio-level ads.



Why? Because they feel real.



Audiences scroll past perfection but pause for authenticity.



At Mango Deck, we’re constantly testing and evolving creative styles to match what actually converts, not just what looks good on a moodboard.



The trend is clear: raw sells.



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