Скачать или смотреть The Power of Scarcity in Business💎

💎 Scarcity creates value.

When you buy a Rolex, it doesn’t lose value the way watches from “non-luxury” brands do. The same applies to Hermès bags or Ferrari cars.

The Chief Brand Officer at Ferrari is nicknamed Mr. No — and for good reason. He refuses requests, protects scarcity, and preserves value. Walk into an Hermès store, and you can’t just buy a Kelly bag. It’s the same with Rolex.

Both the brand and the buyer win.

Buy an ordinary car, and it loses 20% the moment you drive it out of the dealership. Buy most bags, and the value drops instantly. Not with luxury brands.

As a leader, you must learn to say no.

Ask yourself: what truly creates value for your consumer?

Is it legacy? Can it be gifted? Resold? And at what value?