Скачать или смотреть Sold: Why Consumers Buy What They Buy

Highlights from L2's Sold Clinic at The New School on November 3rd, 2015. Co-hosted with Adam Alter, the clinic offers insights from top consumer behavior experts who presented an intellectual showcase on the art and science behind decision-making.

FIVE HIDDEN DRIVERS OF CONSUMER BEHAVIOR
ADAM ALTER
Author; Associate Professor of Marketing & Psychology, NYU Stern

THE POWER OF VISUAL LANGUAGE
KATHERINE DILLON
Creative Director, L2; ITP Professor of Arts, NYU Tisch

TRUST & TRANSPARENCY
MICHAEL NORTON
Professor of Business & Marketing, Harvard Business School

HOW TO TALK
DEREK THOMPSON
Senior Editor, The Atlantic

MODELING FOR A NEW WORLD
JOHN CAIN
Vice President of Consumer Experience Strategy, SapientNitro

THE SCIENTIFIC METHOD OF THE MIND
MARIA KONNIKOVA
Contributing Writer, The New Yorker

USING BEHAVIORAL ECONOMICS TO INFLUENCE CONSUMER BEHAVIOR
JORDAN GOLDBERG
Co-founder & Chief Executive Officer, StickK

http://www.l2inc.com/event/sold-why-c...