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The Shocking Downfall of Barbeque Nation | What Went Wrong with BBQN?
Barbeque Nation, once India’s fastest-growing casual dining restaurant chain, is now facing serious challenges. From expanding aggressively across the country to launching an IPO, BBQ Nation was considered a ₹1000 crore success story. So what went wrong?

In this detailed business case study, we uncover the shocking reasons behind Barbeque Nation's downfall. From rising debts, high operational costs, poor post-pandemic recovery, and intense market competition – the brand’s growth story took a surprising U-turn.

We’ll also explore:
The Rise of Barbeque Nation
How the company started losing money
Key financial mistakes and poor expansion strategy
Market trends affecting BBQN’s performance
Why loyal customers started walking away
What can other food businesses learn from this?
What is Barbeque Nation?
What is the concept of Barbeque Nation?
Is food unlimited in Barbeque Nation?
Why is Barbeque Nation failing?
What led to the fall of its stock price?
How did its unlimited buffet model become a liability?
The impact of COVID-19 and changing consumer behavior
How competition from cloud kitchens and delivery apps disrupted its growth
Can Barbeque Nation make a comeback?

If you're interested in stock market insights, business case studies, or understanding how restaurant chains fail, this video is for you!

This is not just a business failure — it's a warning for all brands who prioritize expansion over.

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