Скачать или смотреть City Arborist to Tree Consultant: Building a Business You Love with Matthew Fried | Ep.13

In this episode of The Wealth and Wellness Report, I sit down with Matthew Fried, a professional arborist and consulting expert who transformed his passion for trees into a thriving independent practice. Matthew's journey from nonprofit tree planting in Washington DC to managing 30,000 trees as San Mateo's city arborist, and finally to building his own consultancy, offers powerful lessons on following your passion while building sustainable wealth.

Matthew shares how he went from organizing community tree planting events to navigating the complex world of development pressure, tree preservation, and municipal politics. His story illustrates the entrepreneurial mindset shift from public service to private consulting—and how specializing in what you love can create both impact and income.

We explore:
🌳 From passion to profession: How early exposure to nature led to a career protecting urban forests and managing city-wide tree canopies

🏛️ Public service insights: Nine years as a city arborist dealing with development pressure, community needs, and the reality that "you can't please everybody"

🚀 The entrepreneurial leap: Building a consulting practice while working full-time, then making the jump to independence with a running start

💰 Real estate and trees: Why investors and developers need to think about trees early—both as valuable assets and potential liabilities

⚖️ The $50K tree vs. $3.5M lot dilemma: How the Bay Area's insane real estate costs create impossible economics for tree preservation

🎣 Life integration: How self-employment improved his family life, eliminated Sunday scaries, and allowed time for fishing adventures

Key insight: Matthew's success came from specializing in tree preservation during development rather than trying to do everything. His collaborative approach—helping clients solve problems rather than just saying "no"—has created a sustainable business that serves both trees and people.

If you're considering the leap from employee to entrepreneur, passionate about environmental stewardship, or involved in real estate development—this conversation offers practical wisdom on building a business around your values.

🔗 Connect with Matthew Fried:
Website: https://www.heartwoodarborists.com/
Phone: (650) 542-8733

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