10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

Listen to the full episode here:
https://link.chtbl.com/keepoptimising... to this year’s Black Friday Top Tips episode!  

Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. 

Here's who's sharing their top tip for Black Friday 2024: 

• Amy Hind, Launch 
• Gilbert Corrales, Leaf 
• Yiqi Wu, Aimerce 
• James Cowie, SHOPLINE 
• Graham Murray, Genie Goals 
• Gisela Benini, Genie Goals 
• Becky Herbert, Launch 
• Brad Houldsworth, Remarkable Commerce 
• Jodie Guichard, Brightpearl by Sage 
• And Noah Tucker, Social Snowball 


Dive in: 

[04:23] Optimize customer journey for effective Black Friday. 

[06:53] Fix conversion tracking and analytics for Q4. 

[09:54] Enhance data tracking to recover lost sales. 

[14:02] Ensure timely, warranted exposure for Black Friday. 

[16:50] Use giveaways to boost newsletter subscriptions efficiently. 

[20:18] Test creatives and audiences early for Black Friday. 

[25:42] Optimize marketing based on stock levels and trends. 

Find the notes here: https://keepopt.com/223  

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