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Paid ads aren’t enough anymore. Privacy changes are making traditional user acquisition (UA) harder, forcing companies to shift toward owned media. In this video, we break down why that shift is happening and how AppsFlyer’s deep linking technology is essential for measuring success.

You'll learn:
1. Why owned media matters: Chrome phasing out cookies, Safari stripping UTMs, IDFA rates dropping
2. The value of owned media channels (and why they’re easier to use)
3. How deep linking works & key use cases
4. How to track app installs from blog content, email campaigns & social media
5. How to set up OneLink templates and track every click

Whether you're scaling a mobile app or optimizing your MarTech stack, deep linking is a game-changer.

🚀 Want to build a powerful data stack for your org? Go here: rubenugarte.com

📙 Order my book, The Data Mirage: Why Companies Fail to Actually Use Their Data (anywhere books are sold)
https://a.co/d/eyglSWp

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🛠️ Tools Mentioned in Video:

AppsFlyer - https://tinyurl.com/2f6v3wmv

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