Will Self on the role of storytelling in marketing

Описание к видео Will Self on the role of storytelling in marketing

Filmed at Impact 2014 - MRS Annual Conference - Will Self wittily discusses the role of narrative in marketing and in life; the curse (or blessing) of 'everythingitis'; the primacy of creativity over objectivity; how to become a more effective consumer and his own personal take on memory and behavioural economics. Interviewed by Martin Lee, director, Acacia Avenue.

See more keynote videos at http://www.mrs.org.uk

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