Скачать или смотреть Infusing Community Needs into Products and Services: Lessons from Prudential

Prudential has been a pillar in the city of Newark for more than 140 years. Established in 1875, it provides financial wellness services to retail and institutional customers throughout the United States and over 40 countries worldwide. As an “anchor” organization in Newark, along with corporations such as Audible, United Airlines, Mars, PSEG, the company plays a vital role in working with community groups, nonprofits, and government officials in creating a more vibrant city – helping to make Newark a top destination for employers, workers, residents, and visitors alike.

Prudential also provides an excellent blueprint for others in effectively engaging with community stakeholders. Not only does it tap into the needs of communities through its corporate citizenship and philanthropic programs, but in the creation of its products and services.

In this podcast, Jeff Hoffman, Institute Leader of Corporate Citizenship & Philanthropy at the ESG Center, speaks with Sarah Keh, Vice President of Inclusive Solutions at Prudential Financial and Vice President & Secretary of The Prudential Foundation, and Vishal Jain, Prudential’s Head of Financial Wellness Strategy and Development. They discuss how Prudential’s Corporate Citizenship team and Financial Wellness team partner in creating products and solutions that address the racial wealth gap, why working with local organizations – tapping them as thought-leaders and influencers – is key in getting individuals engaged with their suite of offerings, and the role of their Business Resource Groups (BRGs) in providing a sounding board to ensure their for-profit products meet the needs of different audiences.

Related Resources:

How Companies Can Make an Enduring Difference in American Cities

Case Study: Newark, New Jersey: Community Voices

Case Study: Baltimore, Maryland: Community Voices

Case Study: Detroit, Michigan: Community Voices

Case Study: Los Angeles, California: Community Voices

Corning’s Approach to Social Issues: A Story of Innovation and Passion

Corporate Citizenship in Action: Helping Small Businesses Survive and Thrive