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Struggling with Meta ads performance in 2025? Dive into this case study on Meta's Andromeda model, where we break down UGC ads vs non-UGC/product-focused creatives for better funnel optimization. Learn how Andromeda sequences ads, refines messaging, and why UGC drives awareness but needs product intros for conversions. Based on real data from a $270K spend brand, discover actionable insights to iterate creatives, reduce CPA by $120, and scale efficiently. Perfect for advertisers fighting creative fatigue!

0:00 - Intro to Creative Fatigue and Andromeda Recap
0:30 - Trends in Andromeda User Data
1:00 - Why Everyone is Already on Andromeda
2:00 - Andromeda: Creative Targeting Explained
3:00 - Visualizing the User Journey in Paint
5:00 - Iterating Ads for Better Performance
6:00 - Brand Case Study: $270K Spend Analysis
7:00 - Audience Poll: Pause or Iterate Ads?
9:00 - UGC vs Non-UGC: CPA Comparison
13:00 - Hooks, Offers, and Product Intros Key Insights