Everett Rogers "Diffusion of Innovations" Speech

Описание к видео Everett Rogers "Diffusion of Innovations" Speech

The author of the ground-breaking book "Diffusion of Innovation", Everett Rogers, delivering a presentation upon receiving the Converse Award for Marketing at University of Illinois at Urbana-Champaign, April 30, 2004. Video by Ken Schreiner, ProBusiness Video, Salt Lake City, Utah.

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