Скачать или смотреть Preparing for the Storm: Tracking Negative Media Coverage Before It Sinks Your Brand

Crises can sneak up at any moment. When your brand reputation is on the line, you can’t afford to make decisions based on inaccurate or incomplete information.

Listen to our recorded webinar in which PR experts share best practices for spotting threats on the horizon and managing through crises downpours more effectively.

Learn how to use media monitoring to turn scattered information into actionable insights, such as:
• Monitoring across multiple media types, languages and geographies to gain the broadest perspective
• Identifying emerging trends—and threats—hidden in the media
• Responding effectively to attacks on brand reputation

Speakers:
• Joe Shields, Chief Strategic Officer of Wordsworth Communications
• Alan Abitbol, Assistant Professor of Public Relations, University of Dayton
• Thomas Stoeckle, Segment Leader, Global Media Intelligence, LexisNexis

Learn more about media monitoring: http://www.lexisnexis.com/en-us/produ...

Learn more about LexisNexis Newsdesk: http://www.lexisnexis.com/mediastorm