Скачать или смотреть Personalization - The Heart of Customer Experience

In an era where products can be replicated and prices can be matched, Customer Experience (CX) has emerged as the most powerful driver of brand differentiation and sustainable growth. But delivering exceptional CX today requires more than collecting data or deploying tools - it demands a CX capability maturity that aligns strategy, technology, talent, and culture. MMA Global research has shown that focusing on CX capability as a marketing strategy has proven to be the strongest evidence in driving financial outcomes.

5th edition of Data Unplugged is designed for leaders who recognize the power of advancing CX with AI as a team. It involves contributions from a range of leaders from across marketing, ecommerce, insights, analytics, innovation and customer service. Given the multidisciplinary nature of CX for mature experiences its key to align across teams and prioritize where to focus when it comes to closing gaps.

Join us to unplug AI in CX capabilities to truly enable business growth, trust & loyalty. Its time to gear up to become an AI-powered customer-obsessed organization.

Watch the complete sessions playlist here:    • Data Unplugged India 2025