Скачать или смотреть How To Determine Search Intent: Understanding Search Queries

So searcher's intent is kind of the holy grail of search marketing. If you understand why people are searching and the different types of terms that they're searching, you're going to be able to create content that's going to drive them in the right direction. Now, this is the key for really driving relevant search traffic. A lot of times in SEO we look at very broad terms and while those aren't necessarily bad to look at, we need to really look at why people are searching for products and services in the first place and then understanding of the types of terms and keywords that they're using in order to find us online.


Now I'm going to break this down into three different types of keywords or topics. These are the different ways that people search online and they're not created equal, they're very different and you're going to see that one of them is really the majority of what people do online and some of the others are things that we should focus on in order to make sure that we can get transactions. That way we can really get the people that we want to our site and convert them into leads and possibly business.