Скачать или смотреть 🎧 How to Track Embedded Spotify Player with GA4 & GTM (iFrame Event Tracking Tutorial 2025)

Want to track how users interact with your 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 audio content on your website?
In this full tutorial, you'll learn how to 𝗧𝗥𝗔𝗖𝗞 𝗦𝗣𝗢𝗧𝗜𝗙𝗬 𝗣𝗟𝗔𝗬𝗘𝗥 𝗔𝗖𝗧𝗜𝗢𝗡𝗦 (𝗣𝗹𝗮𝘆, 𝗣𝗮𝘂𝘀𝗲, 𝗥𝗲𝘀𝘂𝗺𝗲, 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀, and 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲) using 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 (𝗚𝗔𝟰).

If your website uses 𝗲𝗺𝗯𝗲𝗱𝗱𝗲𝗱 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗶𝗙𝗿𝗮𝗺𝗲𝘀, this video walks you through setting up 𝗖𝗨𝗦𝗧𝗢𝗠 𝗘𝗩𝗘𝗡𝗧𝗦 using addEventListener, enabling the 𝗗𝗮𝘁𝗮 𝗟𝗮𝘆𝗲𝗿, and sending those events into 𝗚𝗔𝟰 for rich analytics.

🧠 𝗪𝗛𝗬 𝗧𝗛𝗜𝗦 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝗠𝗔𝗧𝗧𝗘𝗥𝗦
Proper tracking lets you analyze 𝗨𝗦𝗘𝗥 𝗕𝗘𝗛𝗔𝗩𝗜𝗢𝗥, 𝗗𝗘𝗩𝗜𝗖𝗘 𝗧𝗬𝗣𝗘𝗦, 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 𝗟𝗢𝗖𝗔𝗧𝗜𝗢𝗡𝗦, and 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 with your content. If you’re serious about 𝗔𝗨𝗗𝗜𝗢 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚, 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦, or 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚 – this setup is essential.

⏱ 𝗧𝗜𝗠𝗘𝗦𝗧𝗔𝗠𝗣𝗦
00:00 – Intro: Why Track Spotify Audio
02:34 – Google Tag Manager Setup
03:41 – Enabling the Data Layer & JS Code
05:32 – Spotify Event Parameters in Action
08:35 – Sending Event Data to GA4
10:57 – Creating Triggers (Play, Pause, Complete)
14:16 – Google Tag Configuration
16:35 – Mapping Audio Parameters to GA4
18:37 – Final Testing & Debug View
22:54 – Pro Tips & Final Thoughts

📌 𝗕𝗢𝗡𝗨𝗦 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘𝗦
Want the exact 𝗗𝗮𝘁𝗮 𝗟𝗮𝘆𝗲𝗿 𝗝𝗦 𝗰𝗼𝗱𝗲 💬 Just comment on this LinkedIn post:
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