Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome - April Dunford

Описание к видео Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome - April Dunford

This talk will teach you how to use market context (positioning) to make the value of any offering obvious to customers.

April will also explain a simple positioning methodology that can turn struggling offerings into breakout successes -- how a change in context can transform a losing product into a winner.

Talk from Wynter Games https://www.wynter.io/games/home

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Thank you for watching this video about B2B positioning in crowded markets.

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