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Is Google search traffic in decline?
Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.

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Ahrefs https://ahrefs.com/
Semrush https://www.semrush.com/
Moz https://moz.com/

Timestamps
00:00 SEO industry hit hard by algorithm updates.
05:54 Google feature snippet: Content shown on Google.
07:07 AI chat's user experience.
12:16 Google's changes affect sites unevenly, protecting Adwords.
14:14 Google becoming more of a closed entity.
20:00 Be a creator in the market before starting business.
26:30 Creating niche content fuels B2B influencer marketing.
27:48 Traditional search engine usage may decline due to AI chats.
31:27 Outbound boom predicted for next 3-5 years.
34:38 AI is challenging lazy marketers.
39:39 Meta rolling out AI features for assistance.
41:08 Mixed feelings about SEO and future advice.

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📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.