Dynamic Segmentation: Identifying Top & Bottom N% Customers by Sales in Power BI | MiTutorials

Welcome to our YouTube video on dynamic customer segmentation! In this informative tutorial, we will walk you through the process of utilizing advanced data analysis techniques to identify the top and bottom percentage of customers based on cumulative sales. By leveraging the capabilities of window functions, we will demonstrate how to calculate the cumulative sales for each customer, allowing us to gain valuable insights into their contribution to overall revenue. But that's not all! We'll also introduce a feature: "What if" parameter slider. With this slider, you can dynamically adjust the N% threshold and instantly observe the corresponding top and bottom customers based on the recalculated sales amounts. This interactive approach empowers you to make real-time decisions and explore different scenarios for customer segmentation. Join us as we unlock the potential of your data and help you optimize your customer targeting strategies like never before!

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