Скачать или смотреть Startup Standup Ep. 4, S3 | Babba (Canales) Rivera of Ceremonia

This week I'm talking to Babba (Canales) Rivera. After helping launch unicorn brands like Uber and Away and creating bybabba, a brand and marketing agency, Babba wanted to get back to her roots. In October 2020, she launched Ceremonia – a clean hair care brand rooted in Lantinx heritage. As a young girl, Babba was an immigrant living in Sweden with her Chilean parents. Her father was a hairdresser working out of their living room and spent his free time braiding her long hair. After moving to the United State, those memories countered with the lack of Latinx representation in the beauty industry inspired Babba to create change.

We chat about our love of Sweden, the need for greater representation within the beauty industry – and beyond, and how to use timing to your advantage when raising venture capital. We also discuss the most important metrics when building a DTC brand and how to showcase your knowledge and understanding of those numbers to investors, even when your business is still in the early stages.

Babba is one of only 58 Latina founders who have raised over $1M+ in venture funding and is determined to inspire other diverse entrepreneurs to go after their dreams. Take a listen!

Stay tuned for more episodes of Startup Standup, a series where I mentor and advise female founders who are looking to raise funds while navigating industry gender biases and brand challenges, and follow me on LinkedIn:   / marclore​​  .